Getting a new book published is a frustrating task, but what is even more frustrating is to have it published and then find nobody is buying it except perhaps your friends. One of the reasons for this is lack of pre-publication publicity. Tell the world about your book before it is available on the shelves and the world will want to buy it.
LAUNCHING A NEW BOOK
When you are launching a new publication the most important thing is the book press release, it is no good inviting people to the launch if they know nothing about the contents of the new book.Send your guests the release in advance so they will know all about it and come along knowing what they are going to buy.
After all the hard work has been done, the proof-reading completed and the cover designed it is time to launch your book to the world and the main reason for writing it is to get people to buy it. Whether you have self-published or had it published by a mainstream publisher the book press release will be key to selling your new masterpiece.
WRITING THE PRESS RELEASE
The format of the press release is very important as you don’t want people to be bored with it after the first paragraph. If your book is technical do not confuse prospective customers with a lot of technical facts in the book press release.
Make it light-hearted and interesting and convince people it is an essential publication which they really ought to buy. Every book contains something that is of interest to someone so pick out these relevant points and include them in the release.
SAVING THE PRESS RELEASE
It is important to save your press release so that you can print off more copies as you need them. The most sensible thing to do is to create a template as you can just alter it when and where you want to without having to type the whole thing again. It will also be useful if you write another book as the same template can be used for the next press release.
CIRCULATING THE BOOK PRESS RELEASE
Your release is written and your guest list for the launch is complete, you want to publicize your book to a wider audience but how do you do it?
There are a number of free book press release sites that you can use without paying a penny and you can also compile an eBook press release. A number of people now read books on their kindle rather than in the published form so it is important your book is available to download as well. Once you have turned it into an eBook you will need to write a suitable press release.
Walk into any bookshop and see the number of books on the shelves, no-one has time to read all the dust covers to see what they are about so your main customers will come from those who have read your press release and go into the shop knowing they already want to buy your book.